When we refreshed our purpose in 2024, we made a clear commitment: reimagining places for people to thrive would guide every decision we make — from how we build to how we partner and invest.
That promise isn’t a slogan. It’s a standard we hold ourselves to, and it’s the lens through which we measure progress.
This year, our Chief Executive, Eoghan O’Lionaird, set out to see our purpose in action on the ground — meeting our people, customers, and communities behind the hoarding at three projects that showcase the breadth of the Wates offer. What he found was energising: teams delivering quality with integrity, innovating with partners, and creating real value that goes beyond the balance sheet.
Trinity Road, Halifax
Reimagining the workplace
At Trinity Road, we’ve transformed a Grade II listed building for Lloyds Banking Group into a future‑ready workplace — bringing colleagues together from three separate sites under one roof.
The programme included a full Cat A and Cat B fit‑out, more efficient mechanical and electrical systems, new wellness facilities, and improved accessibility. Sustainability is baked in, from new skylights to the removal of outdated RAAC roof panels — all designed to create a brighter, more connected environment where people can thrive.
Crawley
Creating warmer, more sustainable homes
Driving up the energy efficiency of social homes tackles some of society’s biggest challenges — reducing carbon emissions, lowering bills, and supporting healthier lives.
In Crawley, we maintain more than 4,000 homes and are upgrading insulation, windows, doors and roofing to deliver EPC‑C+ energy ratings. Our in‑house renewables experts at Liberty are installing air‑source heat pumps, solar panels and battery storage — with tenants reporting significant savings on energy bills after retrofit.
Brent (Wembley Housing Zone)
Delivering new homes with purpose
In partnership with Brent Council, we’re transforming underused land into 291 high‑quality, energy‑efficient homes — 141 of them affordable — alongside a new community hall, commercial space and generous green areas.
Every home is designed to lower energy costs and promote healthier living, and our tenure‑blind approach ensures the same high standard for every resident. Beyond the new homes, our investment and skills programmes are creating opportunities for hundreds of people locally.
Why purpose matters more than ever
Purpose‑led business is good business. When we act responsibly, we become trusted partners, build resilient supply chains, attract diverse talent, and unlock innovation that creates enduring value for customers and communities. As we look ahead, we’ll keep challenging the status quo, delivering projects that leave a lasting, positive impact — because business done well should be a force for good.
Watch our Blueprint film to see why being a purpose-led business matters for Wates and our customers.