Wates Living Space is set to renew its sponsorship of world number one table tennis champion, Will Bayley MBE, a move that will see the three-time Paralympian become a key part of the business nationwide inclusion strategy.
The announcement comes as Wates completes its first year of sponsorship with Will, which has included a host of successful partnership campaigns to inspire young people and communities.
Wates announced its inaugural sponsorship deal in 2018, which was focussed on shared values of performance enhancement and continuous improvement. Will has also supported the business with a number of charitable fundraising efforts and school engagement activities.
Renewed until the end of 2020, the latest sponsorship deal will support Will in his preparations for Tokyo 2020 and will see the Rio 2016 gold medallists continued involvement in Wates social value activities.
David Morgan, Managing Director of Wates Living Space, commented:
We are extremely proud of what has been achieved throughout the past years partnership with Will. Supporting the country’s leading athletes is so important but Will has also brought immeasurable benefit to our business by being a powerful force in our local community engagement strategy.
Inspiration and motivation are both vital parts of being a professional athlete and Ive always been keen to share this with other people. My career has taught me that no matter what you want to achieve, it can be done with hard work and determination. This is a belief I know I share with Wates and I really look forward to building on our work together over the course of the next year.