Changing the narrative on suicide in construction and beyond
Every year on 10 September, organisations and communities around the world come together to mark World Suicide Prevention Day – a day to pause, reflect, raise awareness and take meaningful action to help prevent suicide.
Established in 2003 by the International Association for Suicide Prevention in collaboration with the World Health Organization, this global awareness day is now observed in over 60 countries. It serves as a powerful reminder that suicide is preventable, and that we all have a role to play.
The theme for 2025, “Changing the Narrative on Suicide,” encourages us to challenge stigma, open up conversations, and support those who may be struggling. It’s about shifting the way we talk about suicide – from silence and shame to empathy and understanding.
Why this matters to us
Suicide is a deeply complex and tragic issue, but it is also preventable. At Wates, we believe that by fostering a culture of care, compassion, and awareness, we can help create safer workplaces and communities.
This is especially critical in our industry. The statistics are sobering: people working in construction are four times more likely to die by suicide (according to research by On the Tools). That’s a reality we cannot ignore – and it’s one of the reasons we chose PAPYRUS, the national charity dedicated to the prevention of young suicide, as our corporate charity partner in 2023.
PAPYRUS provides vital support, resources, and education to help young people and their communities recognise and respond to suicidal behaviour. Their mission aligns closely with our commitment to wellbeing and mental health in the workplace.
What we’re doing this month
To mark World Suicide Prevention Day and continue the conversation throughout September, we’re hosting a series of events and activities designed to raise awareness, provide support, and encourage action – both internally and externally.
The main external event is the Wates Games. Taking place on 18 September at Moseley Rugby Club, this tag rugby tournament is a chance to bring colleagues, partners, and friends together to talk about mental health, raise vital funds for PAPYRUS, and show that we stand united in support of suicide prevention.
Spectators are still welcome – tickets are £10, with all proceeds going to support young people in crisis.
We’re also encouraging our teams and partners to take part in the PUPyrus Challenge – walking a dog for 30 minutes a day or 30 miles over 30 days this September to raise funds and awareness for PAPYRUS. It’s a simple, healthy way to show your support – and get your four-legged friends involved too!
Looking at the bigger picture
The mental health crisis in construction has deepened in recent years and months. Thousands of workers have been left without jobs, income, or support. In this context, the need for accessible mental health services is more urgent than ever.
Campaigns like the Big Brew, organised by Band of Builders, are calling for greater visibility and availability of mental health support across the sector. Research from On the Tools shows that 93% of UK tradespeople have experienced mental ill health, yet only 32% have access to free counselling or helplines through their employers.
You don’t need to be a mental health expert to make a difference. Sometimes, the most powerful thing you can do is simply start a conversation. Whether it’s in the canteen, on-site, or over a cuppa, talking openly about mental health can break down stigma and offer hope to someone who may be struggling.
No matter how big or small the action, you can provide hope. Let’s pause with purpose, reflect on how we can support one another, and commit to changing the narrative.
