These days you only need to read the news to see that theres a huge deficit in trust, with people losing faith in large institutions, including business.
Some high-profile corporate failures have made people wonder whether they can depend on todays companies being around tomorrow.
The Wates Group is now in the fourth generation of family ownership, and I can say with absolute commitment that we maintain a long-term perspective, within which we work in partnership with all our stakeholders. We really care about the communities we work in, and as the saying goes, Nobody cares what you know until they know that you care.
I see the importance of trust particularly in the regeneration work we do. Local authorities and housing associations come to us because they know they can trust us; that we deliver what we promise, and we dont cut corners for the sake of short-term returns. Were in it for the long term, and they respect that.