These days you only need to read the news to see that there’s a huge deficit in trust, with people losing faith in large institutions, including business.
Some high-profile corporate failures have made people wonder whether they can depend on today’s companies being around tomorrow.
The Wates Group is now in the fourth generation of family ownership, and I can say with absolute commitment that we maintain a long-term perspective, within which we work in partnership with all our stakeholders. We really care about the communities we work in, and as the saying goes: Nobody cares what you know until they know that you care.
I see the importance of trust particularly in the regeneration work we do. Local authorities and housing associations come to us because they know they can trust us; that we deliver what we promise, and we don’t cut corners for the sake of short-term returns. We’re in it for the long term, and they respect that.